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We are delighted to announce that Amy Sinden has agreed to take the role of Head Coach of our Women’s Football team for the 2020/21 season.

Amy whilst from Hastings has been on a footballing journey. Leaving Hastings at the age of 16 to move to North London she joined the Tottenham Hotspur academy set up, where she played for both the academy and senior team. Later she headed back down south to join Brighton & Hove Albion before spending 2 seasons with Crystal Palace where in the 2018/19 season she was part of the Women’s Reserves Premier League winning side. This season she is playing for Saltdean United Women in the London & South East Women’s Regional League.

Whilst embarking on her footballing career Amy has collected her coaching badges and joins Hastings United as Head Coach as we embark on this new adventure for Hastings United in Women’s Football.

Billy Wood, CEO

“This is a new step for us as a football club, the plan and initial conversations have taken place with the Sussex County Women’s League and as we gear up to be part of the 2020/21 season we felt we needed someone in charge that embodied the culture this football club is looking to empower. Amy is a young, determined and ambitious individual, someone who has a lot to prove as a coach, but someone we believe will install the winning mentality that we are engraining into our culture. Amy is from Hastings and understands the struggle the town has had with a lack of a women’s football team, we hope Hastings United can help deliver a footballing option to females in this town and will embark on putting together a squad for next season that combines youth and experience, plus a connection to Hastings or our Winners Do More mentality. We all know the job that’s at hand but Amy will be given the resources to deliver in this role. Welcome Amy is as part of our family and let’s really get behind this Women’s team in numbers!”

Amy Sinden, Head Coach

“I am really happy to join Hastings United and be part of this really exciting moment for the football club. I am from Hastings and look forward to growing Women’s Football in our town, that starts with a competitive women’s team. Being born and raised in Hastings I know first hand the struggles of local Women’s Football and will strive to help improve that. Hastings United is an attractive football club and with the buzz around what the men are doing we will look at replicating that with the women. I was impressed by the fan passion last Saturday as I attended the game and hope that we get the same vocal passion for the Women’s side. I have already started to look at my coaching staff and then the next step for us will be announcing trial games. Come on you ‘U’s!”